Meadowcroft Foodservice

Meadowcroft Foodservice took off some 10-12 years ago when it moved to substantial premises in Fen End in Stotfold.

It was 34 years ago that Wayne Cousins, who was a butcher, went into partnership with his brother Andrew, who was a banker, in a mobile shop in Stevenage which soon turned into a wholesale industrial unit stocking and selling catering products.

They sell to a wide variety of businesses including schools, pubs, nursing homes, restaurants, tourist attractions and many more.

Their computer system was adequate in the early days but, as is so often the case, they outgrew it and in February 2016 they ordered a modern 6 user Sharp-aX system from Sharp-aX Computer Systems in Berkhamsted, Hertfordshire and went live in the following September.

Wayne’s wife Karen joined the business 18 months ago as Administration Manager and has helped to maintain the growth and the high quality of customer service that they pride themselves on.

“It is the most flexible and accessible system I have seen and it has been developed to suit our needs by the Sharp-aX support team with great success”, says Wayne.

The product range has grown to some 5,000 and they sell disposable items as well as food and now employ in-house butchers and their first field salesman.

Computer features they use include automatic customer catchweights, standing orders, pro-active telephone sales and detailed margin reporting-key performance indicators to ensure Wayne has fingertip information at any time.

Wayne again, “With our last system many support calls used to be about system failure, but with Sharp-aX they are invariably requests for small but vital system changes which the support team can action without program changes.”

With a growing business and so many products to manage, Meadowcroft appreciate the regular system updates which keep the company ahead of the market, they are looking forward to a long-term relationship with Sharp-aX.

Posted: 22nd May 2017

Posted in: Blog, Food and drink, Sharp-aX